Set Godin is an American author and former dot-com business executive. He is the author of 18 books that have been bestsellers around the world and have been translated into more than 35 languages. He writes about the post-industrial revolution, the way ideas spread, marketing, quitting, leadership and most of all, changing everything. May his quotes inspire you to live the life of your dreams.
1. “How dare you settle for less when the world has made it so easy for you to be remarkable?” Seth Godin
2. “If you are deliberately trying to create a future that feels safe, you will willfully ignore the future that is likely.” Seth Godin
3. “Don’t find customers for your products, find products for your customers.” Seth Godin
4. “The cost of being wrong is less than the cost of doing nothing.” Seth Godin
5. “Instead of wondering when your next vacation is, maybe you should set up a life you don’t need to escape from.” Seth Godin
6. “If failure is not an option, then neither is success.” Seth Godin
7. “Marketing is no longer about the stuff that you make but about the stories you tell.” Seth Godin
8. “Marketing is about spreading ideas, and spreading ideas is the single most important output of our civilization.” Seth Godin
9. “Either you’re going to tell stories that spread, or you will become irrelevant.” Seth Godin
10. “Leadership, on the other hand, is about creating change you believe in.” Seth Godin
11. “If you can’t state your position in eight words, you don’t have a position.” Seth Godin
12. “People do not buy goods and services. They buy relations, stories and magic”
13. “You have everything you need to build something far bigger than yourself.” Seth Godin
14. “If it scares you, it might be a good thing to try.” Seth Godin
15. “We believe what we want to believe in, and once we believe something, it becomes a self-fulfilling truth.” Seth Godin
16. “The only people who get paid enough, get paid what they’re worth, are people who don’t follow the instruction book, who create art, who are innovative, who work without a map. That option is now available to everyone, so take it.” Seth Godin
17. “The easiest thing is to react. The second easiest thing is to respond. But the hardest thing is to initiate.” Seth Godin
18. “Hard work is about risk. It begins when you deal with the things that you’d rather not deal with: fear of failure, fear of standing out, fear of rejection. Hard work is about training yourself to leap over this barrier, drive through the other barrier. And after you’ve done that, to do it again the next day.” Seth Godin
19. “Doing what you’ve been doing is going to get you what you’ve been getting.” Seth Godin
20. “Don’t try to be the ‘next’. Instead, try to be the other, the changer, the new.” Seth Godin
21. “Selling to people who actually want to hear from you is more effective than interrupting strangers who don’t.” Seth Godin
22. “The reason it seems that price is all your customers care about is that you haven’t given them anything else to care about.” Seth Godin
23. “Plans are great but missions are better. Missions survive when plans fail, and plans almost always fail.” Seth Godin
24. “The only thing worse than starting something and failing is not starting something.” Seth Godin
25. “Anxiety is experiencing failure in advance.” Seth Godin
26. “The art of moving forward lies in understanding what to leave behind.” Seth Godin
27. “We don’t need more stuff. We need more humanity.” Seth Godin
28. “The best the timid can hope for is to be unnoticed.” Seth Godin
29. “Waiting for perfect is never as smart as making progress.” Seth Godin
30. “Set a goal, and in small, consistent steps, work to reach it.” Seth Godin
31. “You’re either remarkable or invisible. Make a choice.” Seth Godin
32. “Take appropriate risks, risks that keep you in the game even if you fail.” Seth Godin
33. “The only way to get good at solving problems is to solve them.” Seth Godin
34. “If you use your money to create exceptional products and services, you won’t need to spend it on advertising.” Seth Godin
35. “Turning your passion into your job is easier than finding a job that matches your passion.” Seth Godin
36. “Connect, create meaning, make a difference, matter, be missed.” Seth Godin
37. “Marketing is a contest for people’s attention.” Seth Godin
38. “Once you free yourself from the need for perfect acceptance, it’s a lot easier to launch work that matters.” Seth Godin
39. “You have to push yourself to be spectacularly better at the thing you bring to the marketplace than most people. And you can.” Seth Godin
40. “Liberate yourself from the need to be right.” Seth Godin
41. “This is an economy based on connection. Can you be heard, can you connect, can you be trusted?” Seth Godin
42. “Be genuine. Be remarkable. be worth connecting with.” Seth Godin
43. “Everyone is not your customer.” Seth Godin
44. “You don’t need more time in your day. You need to decide.” Seth Godin
45. “Courage is the willingness to speak the truth about what you see and to own what you say.” Seth Godin
46. “Marketing that works is marketing that people choose to notice.” Seth Godin
47. “If you hesitate to map out your future, to make a big plan or to set a goal, you’ve just gone ahead and mapped your future anyway.” Seth Godin
48. “I do things which I’m afraid of.” Seth Godin
49. “We are all special in our own way the moment we choose to be.” Seth Godin
50. “Effort is its own reward if you allow it to be.” Seth Godin
51. “If your audience isn’t listening, it’s not their fault. It’s yours.” Seth Godin
52. “The enemy of fear is creativity.” Seth Godin
53. “An artist is someone who uses bravery, insight, creativity, and boldness to challenge the status quo. And an artist takes it personally.” Seth Godin
54. “Anything worth doing is worth doing because you changed someone else.” Seth Godin
55. “Fitting in is a short-term strategy that gets you nowhere. Standing out is a long-term strategy that takes guts.” Seth Godin
56. “There’s no shortage of remarkable ideas, what’s missing is the will to execute them.” Seth Godin
57. “Playing safe is very risky.” Seth Godin
58. “Go ahead, so something impossible.” Seth Godin
59. “People will go where they can grow.” Seth Godin
60. “Our job is to make change. Our job is to connect to people, to interact with them in a way that leaves them better than we found them.” Seth Godin
We must admit that Seth Godin has become one of those icons within the marketing space and must agree that these lists of quotes certainly do him a lot of justice.
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