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How A Poor Name Can Negatively Affect The Value Of Your Brand

How A Poor Name Can Negatively Affect The Value Of Your Brand

When you’re coming up with names for your business, you might run into people who tell you not to worry about it and that it doesn’t matter. They will say that there isn’t a tangible value to a business name and that names are just frills that aren’t worth time and resources. However, this isn’t true. In fact, studies show that simple, catchy names outperform boring names on the stock market by up to 33%.

Rather than thinking about the monetary value a great brand name brings, consider the inverse. How can a poor brand name damage your brand presence in the business world? Let’s think about the possibilities!

A Bad Name Won’t Establish A Solid Brand Foundation

In today’s modern market, first impressions are everything. Sometimes, your name is the first thing a potential customer will learn about your brand. Your brand encompasses everything from your name, logo, mission and values. The brand encompasses who you are, and should be rooted in the name.

The brand name should sum up the identity of your company. That means if your name is weak, it will not be able to help your brand move forward and set the stage for success.

Fail To Capture Audiences

There are so many options in today’s market that your audience is probably overwhelmed. Even though you could be offering unique services or products, without a solid name that intrigues your audience, you could lose customers. If your name does not capture their attention immediately, customers will move on without seeing what options you offer. And this loss of attention could cause you to lose potential revenue sources.

A good name should create a connection between your business and your target market. For example, part of the reason for Apple’s success is because of their name. Everyone has experience with apples, it’s one of the most basic, accessible fruits, and it is a tangible, everyday object. By naming a huge technology company after a simple, everyday object is intriguing, therefore the name captivates an audience.

Drive Audiences Away

As much as your brand name must captivate your audience, it should also make sure it does not drive them away. Difficult, confusing, or offensive business names could drive away a large portion of your customer base. Avoid cringey or embarrassing business names as they will likely drive customers away and send the wrong message about your business.

For example, a salon called Curl Up & Dye has a descriptive and clever name. The problem is that the name may send people the wrong message about the quality or type of service offered. The name relies on the customer’s sense of humour, but risks lose potential clients that do not find the punny brand amusing or do not understand the humour.

Audience testing is an easy way to validate that your name performs well with a target demographic.

A Forgettable Name = A Forgettable Brand

If a customer can struggle to remember your name, if it is bland or too confusing to say and spell, they probably will not remember it even if they wanted to. When your audience cannot remember your name, it’s pretty much guaranteed that you will lose out on sales.

A great example of fixing a forgettable name is Jeff Bezos. Jeff Bezos started brainstorming ideas for an online book retailer. Finally, he decided on called Cadabra, Earth’s largest bookstore. The name was supposed to be short for the magic term “abracadabra,” but Bezos realized that the name was not catching on. People had a tough time spelling and understanding the name, and many simply did not understand the reference to magic. Also, some people would accidentally hear “cadaver” over the phone or in crowded bars instead of Cadabra. Finally, after brainstorming with his wife, Bezos changed his company name to Amazon, and then his company became the giant it is today.

A memorable name makes for a brand people will easily remember. Make sure that your brand does not fall to the wayside by deciding on a snappy, memorable name.

Lose Out On Referrals

A great brand name has the power to captivate and draw in an audience. In addition, it can also drive referrals and make spreading your brand easier. If a customer can’t recall your name or if they find it too difficult to say out loud, they are less likely to pass it along to friends and family. Then, you will lose out on those sales because your name was not strong enough to carry your brand.

At the end of the day, your brand name should be appealing and memorable enough that it sets your brand up for future success. If you fail to set a solid foundation for your brand with a good name, you will lose out on potential clients and the potential referrals from those clients.

Referrals are a key factor in driving business, and referrals work through names. By investing time and resources into your business name, you will find that it’s worth it in the end because it will maximize your profits. Each and every aspect of the brand adds up in the end, and if your name helps you get one extra piece of press coverage or more referrals, it makes a huge difference.

Grant Polachek is the Director of Marketing at Inc 500 company, the worlds #1 naming platform, with nearly 20,000 customers from the smallest startups across the globe to the largest corporations including Nestle, Philips, Hilton, Pepsi, and AutoNation. Get inspired by exploring these winning business name ideas.

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Success Advice

How To Achieve Success?



How To Achieve Success?

How To Achieve Success?

Success can be defined in many ways; it can be happiness for one person and wealth for another. It can be peace for one and respect for another. Everyone can define success in their own way, but in general, it is a feeling of satisfaction and happiness. 

Throughout life, we have a hunger to achieve greatness. The more we achieve the better life becomes. There are plenty of opportunities in this world. If you have a dream to succeed and achieve something special in this life, you need to put in the work, because without action, nothing is possible. The majority of people only dream to succeed, while a small minority work hard to achieve their dreams. To attain success, you need to sacrifice many things, this is how the successful people in this world achieved their greatness.

We need to understand how to achieve success. To do this, we need to break down what success means. The best way to do this is by understanding and analyzing successful people. Successful people in this world emulated and followed the footsteps of other successful people. For example, there is a pattern with successful people. Many successful people wake up early. They spend their time wisely throughout the day, reading and gaining knowledge. This is key to success, while keeping a good balance in life is also vital in achieving success. 

Quotes On Success

“Success is walking from failure to failure with no loss of enthusiasm.” Winston Churchill

“If you really look closely, most overnight successes took a long time.” Steve Jobs

“The way to get started is to quit talking and begin doing.” Walt Disney

“The successful warrior is the average man, with laser-like focus.” Bruce Lee

“If you really want to do something, you’ll find a way. If you don’t, you’ll find an excuse.” Jim Rohn

5 Great Pointers On Achieving Success 

Follow Your Passion

Success does not come overnight, it takes a lot of hard work and passion to reach the desired goal and dream. It requires strong dedication, hard work, constant improvement, and sometimes luck. If you are not doing what you love, then you are bound to give up and fail. Only those who have a great passion for something they love, will continue, and strive hard to move on and achieve greatness. It should be something you are willing to sacrifice and dedicate your life to. Every day, every week, and every hour of the day should be dedicated to achieving your goals and dreams. 

Find The Correct Balance

Life is all about finding the right balance. When you find the right balance, only then will you see success around you and within you. Balance your time, spend time with your family and friends. Allocate time to achieving your goals and targets. Look after your health, exercise, and eat well. Life is all about finding a balance. Do not sacrifice one thing for another. It is important to find the right balance in life.  

Establish A Routine

Routines are vital when you are trying to succeed. We are taught from a young age the importance of keeping a good routine in life because without a routine you will be a mess and it will become harder for you to do well in achieving your goals and targets. For example, people who have a job, working for a company, these companies have strict routines in place. The reason for this is so that the company performs well and becomes more successful. Even in our daily lives, without routine we will be all over the place. It is proven that a person who has no routine in life, is a person who is very lazy, a time waster and someone who has no goals and ambition in life. Therefore, we should strive to have good routines in our life, as this will lead us to have a better life. 

Learn From Your Mistakes

Successful people have failed many times. It is inevitable unless you are an extremely lucky person, where everything works out for you. But, when starting off, the first few steps are the hardest. Many people who have achieved great things have failed on many occasions. There are many obstacles in front of you that blocks you from reaching the next stage of success. For example, there are many entrepreneurs who have failed in many businesses, until that one business that has made them successful. Without failures and mistakes, we as humans will never learn, therefore make as many mistakes as you can, as these mistakes will lead you to gain more experience and knowledge in achieving your goals and dreams. 

Find Support And Resources

Find yourself a mentor, you need someone who can point you in the right direction to achieve greatness. With the correct help and support, you can achieve even better than you would do by yourself. If a mentor is not available, try reaching out to others in your field. Find people who have already achieved what you plan to achieve, and try and get as much information from them as possible so that you can reach that level of success one day. Networking is important to become successful and bigger in what you are trying to accomplish. Reaching out to people will allow you to grow further. It will allow you to find out information that you did not even know you needed. Therefore, speaking out and finding the right support and resources will push you to the next level. 


To summarize, to achieve success, you must be wise and bold. A person who does not try and is lazy in life will go nowhere. You cannot just dream and expect everything to fall perfectly in front of you. You must work hard to get results. We should analyze those who have achieved greatness, by following in their footsteps. Only then can we crawl, walk, and then achieve our own success. Remember, success does not come overnight, it begins with baby steps, and when you are established, you will see the greatest successes. 

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Success Advice

How I Eat For Free Using Instagram



How I Eat For Free Using Instagram

To start eating for free, you need to have a popular Instagram account that will grab the attention of the restaurants you plan to reach out to.

Having an account that is well put together and the pictures being posted on Instagram posts being of high quality, and building visual interest is very important.

When reaching out to the restaurants, it’s important that you share how your influence and connection with your followers can benefit the restaurant and the food that they are preparing.

A restaurant in Melbourne said that after it was shared on the restaurant gained popularity and it’s income greatly increased following the Instagram post.

Reaching out to restaurants is also ideal for eating for free anywhere you want to go. After getting an invitation to eat at restaurants it is extremely important to reach out after and thank the person or people who made it possible.

This is a way to show the people you are dealing with that they know you are serious and will reach out again in the future because of it. Building a relationship after initially getting an invitation to eat at a place is ideal for making yourself known and making more connections with the people and friends that they work with.

Part of the deal you make with the restaurants is that you’ll post jaw-dropping images or videos of their foods, ones that will grab the attention of followers who can potentially visit their restaurant to get a bite to eat. This is exactly what I do – Sean Kelly of @delicious on Instagram.

I share this content which helps bring exposure of restaurants to my followers and allows me to eat for free on a consistent basis. When I eat at all these different restaurants, neighboring restaurants see the business increase and they want the same.

Not only do I benefit the business that I am helping, but I am also promoting my services – showing other businesses that I can perform in the social media world.

A large part of becoming a successful influencer is being able to prove yourself. If you promise a business that you’ll bring in ‘X’ amount of business from your account, you should live up to it or go over that amount.

Being able to show other client’s proof that you will live up to your business quota or bring in more, in the end that will bring in even more clients for them and gain more people for you to work with.

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Success Advice

Same Game, New Look – Sports Highlights



Same Game, New Look - Sports Highlights

It’s become a tradition. Sit down, turn the TV on and watch the game. Only the lucky few are able to go see them in person. Sports have been around for centuries, and as time progressed and their popularity increased, fan bases grew exponentially. As the media began to cover sports, few stations soon gained a monopoly. These became the main places to get all your sport news.

Up until recently, the opinions shared about sports were largely those of mainstream reviewers. As the popularity of social media services such as Instagram and YouTube increases, more people are given the opportunity to make their opinions known. One person whose opinion has gained much more traction is Daniel Padron, the face behind @sportshighlights on Instagram.

I had the opportunity to meet Daniel Padron and find out how he has managed to be heard in such a dominated field. “I came up with the idea when Instagram first started allowing videos rather than just pictures. I would see countless highlights every night watching games during the Big 3 era and I believe that inspired me to start posting highlights” Padron explained.

What started off as a fun pastime has now grown into an audience of 1.7 Million, that continues to increase by the thousands daily. “I didn’t know if people would like or care about my opinion when I started, but I always wanted to be an analyst or reporter for ESPN, so I just gave it a shot” he explained.

Padron started with just his friends following him, however as people began liking, commenting, and tagging others on his posts, his page gained popularity. The engagement he received only helped his posts be seen more. Padron was not only pleasantly surprised to see that many people agreed with his opinions; he was also interested in how people disagreed. This line of direct communication from Padron to his audience separated him from analysts on TV.

Although people can still give their opinions to mainstream reporters, @sportshighlights works to make it a more immersive experience. For instance, if Daniel sees that many people are interested in a particular team or player, he is able to make an effort to post more about it.

Although the experience is slightly more tailored, all teams are reported. One of the best qualities about @sportshighlights is that it had created a medium through which fans from all over the world can exchange opinions and discuss games. With a quick read through the comments, a person is able to see the same highlight through multiple points of views. This feature alone is what draws many audience members in.

Despite the fact that the same mainstream reporters and analysts are featured on TV, @sportshighlights has given sports fans a whole new experience. With the newfound ability to comment and discuss plays with anyone, Sports Highlights has successfully brought fans together and given the same game a fresh new look.

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