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How A Poor Name Can Negatively Affect The Value Of Your Brand

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How A Poor Name Can Negatively Affect The Value Of Your Brand

When you’re coming up with names for your business, you might run into people who tell you not to worry about it and that it doesn’t matter. They will say that there isn’t a tangible value to a business name and that names are just frills that aren’t worth time and resources. However, this isn’t true. In fact, studies show that simple, catchy names outperform boring names on the stock market by up to 33%.

Rather than thinking about the monetary value a great brand name brings, consider the inverse. How can a poor brand name damage your brand presence in the business world? Let’s think about the possibilities!

A Bad Name Won’t Establish A Solid Brand Foundation

In today’s modern market, first impressions are everything. Sometimes, your name is the first thing a potential customer will learn about your brand. Your brand encompasses everything from your name, logo, mission and values. The brand encompasses who you are, and should be rooted in the name.

The brand name should sum up the identity of your company. That means if your name is weak, it will not be able to help your brand move forward and set the stage for success.

Fail To Capture Audiences

There are so many options in today’s market that your audience is probably overwhelmed. Even though you could be offering unique services or products, without a solid name that intrigues your audience, you could lose customers. If your name does not capture their attention immediately, customers will move on without seeing what options you offer. And this loss of attention could cause you to lose potential revenue sources.

A good name should create a connection between your business and your target market. For example, part of the reason for Apple’s success is because of their name. Everyone has experience with apples, it’s one of the most basic, accessible fruits, and it is a tangible, everyday object. By naming a huge technology company after a simple, everyday object is intriguing, therefore the name captivates an audience.

Drive Audiences Away

As much as your brand name must captivate your audience, it should also make sure it does not drive them away. Difficult, confusing, or offensive business names could drive away a large portion of your customer base. Avoid cringey or embarrassing business names as they will likely drive customers away and send the wrong message about your business.

For example, a salon called Curl Up & Dye has a descriptive and clever name. The problem is that the name may send people the wrong message about the quality or type of service offered. The name relies on the customer’s sense of humour, but risks lose potential clients that do not find the punny brand amusing or do not understand the humour.

Audience testing is an easy way to validate that your name performs well with a target demographic.

A Forgettable Name = A Forgettable Brand

If a customer can struggle to remember your name, if it is bland or too confusing to say and spell, they probably will not remember it even if they wanted to. When your audience cannot remember your name, it’s pretty much guaranteed that you will lose out on sales.

A great example of fixing a forgettable name is Jeff Bezos. Jeff Bezos started brainstorming ideas for an online book retailer. Finally, he decided on called Cadabra, Earth’s largest bookstore. The name was supposed to be short for the magic term “abracadabra,” but Bezos realized that the name was not catching on. People had a tough time spelling and understanding the name, and many simply did not understand the reference to magic. Also, some people would accidentally hear “cadaver” over the phone or in crowded bars instead of Cadabra. Finally, after brainstorming with his wife, Bezos changed his company name to Amazon, and then his company became the giant it is today.

A memorable name makes for a brand people will easily remember. Make sure that your brand does not fall to the wayside by deciding on a snappy, memorable name.

Lose Out On Referrals

A great brand name has the power to captivate and draw in an audience. In addition, it can also drive referrals and make spreading your brand easier. If a customer can’t recall your name or if they find it too difficult to say out loud, they are less likely to pass it along to friends and family. Then, you will lose out on those sales because your name was not strong enough to carry your brand.

At the end of the day, your brand name should be appealing and memorable enough that it sets your brand up for future success. If you fail to set a solid foundation for your brand with a good name, you will lose out on potential clients and the potential referrals from those clients.

Referrals are a key factor in driving business, and referrals work through names. By investing time and resources into your business name, you will find that it’s worth it in the end because it will maximize your profits. Each and every aspect of the brand adds up in the end, and if your name helps you get one extra piece of press coverage or more referrals, it makes a huge difference.

Grant Polachek is the Director of Marketing at Inc 500 company SquadHelp.com, the worlds #1 naming platform, with nearly 20,000 customers from the smallest startups across the globe to the largest corporations including Nestle, Philips, Hilton, Pepsi, and AutoNation. Get inspired by exploring these winning business name ideas.

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Success Advice

How To Achieve Success?

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How To Achieve Success?

How To Achieve Success?

Success can be defined in many ways; it can be happiness for one person and wealth for another. It can be peace for one and respect for another. Everyone can define success in their own way, but in general, it is a feeling of satisfaction and happiness. 

Throughout life, we have a hunger to achieve greatness. The more we achieve the better life becomes. There are plenty of opportunities in this world. If you have a dream to succeed and achieve something special in this life, you need to put in the work, because without action, nothing is possible. The majority of people only dream to succeed, while a small minority work hard to achieve their dreams. To attain success, you need to sacrifice many things, this is how the successful people in this world achieved their greatness.

We need to understand how to achieve success. To do this, we need to break down what success means. The best way to do this is by understanding and analyzing successful people. Successful people in this world emulated and followed the footsteps of other successful people. For example, there is a pattern with successful people. Many successful people wake up early. They spend their time wisely throughout the day, reading and gaining knowledge. This is key to success, while keeping a good balance in life is also vital in achieving success. 

Quotes On Success

“Success is walking from failure to failure with no loss of enthusiasm.” Winston Churchill

“If you really look closely, most overnight successes took a long time.” Steve Jobs

“The way to get started is to quit talking and begin doing.” Walt Disney

“The successful warrior is the average man, with laser-like focus.” Bruce Lee

“If you really want to do something, you’ll find a way. If you don’t, you’ll find an excuse.” Jim Rohn

5 Great Pointers On Achieving Success 

Follow Your Passion

Success does not come overnight, it takes a lot of hard work and passion to reach the desired goal and dream. It requires strong dedication, hard work, constant improvement, and sometimes luck. If you are not doing what you love, then you are bound to give up and fail. Only those who have a great passion for something they love, will continue, and strive hard to move on and achieve greatness. It should be something you are willing to sacrifice and dedicate your life to. Every day, every week, and every hour of the day should be dedicated to achieving your goals and dreams. 

Find The Correct Balance

Life is all about finding the right balance. When you find the right balance, only then will you see success around you and within you. Balance your time, spend time with your family and friends. Allocate time to achieving your goals and targets. Look after your health, exercise, and eat well. Life is all about finding a balance. Do not sacrifice one thing for another. It is important to find the right balance in life.  

Establish A Routine

Routines are vital when you are trying to succeed. We are taught from a young age the importance of keeping a good routine in life because without a routine you will be a mess and it will become harder for you to do well in achieving your goals and targets. For example, people who have a job, working for a company, these companies have strict routines in place. The reason for this is so that the company performs well and becomes more successful. Even in our daily lives, without routine we will be all over the place. It is proven that a person who has no routine in life, is a person who is very lazy, a time waster and someone who has no goals and ambition in life. Therefore, we should strive to have good routines in our life, as this will lead us to have a better life. 

Learn From Your Mistakes

Successful people have failed many times. It is inevitable unless you are an extremely lucky person, where everything works out for you. But, when starting off, the first few steps are the hardest. Many people who have achieved great things have failed on many occasions. There are many obstacles in front of you that blocks you from reaching the next stage of success. For example, there are many entrepreneurs who have failed in many businesses, until that one business that has made them successful. Without failures and mistakes, we as humans will never learn, therefore make as many mistakes as you can, as these mistakes will lead you to gain more experience and knowledge in achieving your goals and dreams. 

Find Support And Resources

Find yourself a mentor, you need someone who can point you in the right direction to achieve greatness. With the correct help and support, you can achieve even better than you would do by yourself. If a mentor is not available, try reaching out to others in your field. Find people who have already achieved what you plan to achieve, and try and get as much information from them as possible so that you can reach that level of success one day. Networking is important to become successful and bigger in what you are trying to accomplish. Reaching out to people will allow you to grow further. It will allow you to find out information that you did not even know you needed. Therefore, speaking out and finding the right support and resources will push you to the next level. 

Summary

To summarize, to achieve success, you must be wise and bold. A person who does not try and is lazy in life will go nowhere. You cannot just dream and expect everything to fall perfectly in front of you. You must work hard to get results. We should analyze those who have achieved greatness, by following in their footsteps. Only then can we crawl, walk, and then achieve our own success. Remember, success does not come overnight, it begins with baby steps, and when you are established, you will see the greatest successes. 

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Success Advice

How To Switch To Self-Love – Your Secret SuperPower

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How To Switch To Self-Love - Your Secret SuperPower

How To Switch To Self-Love – Your Secret SuperPower from Ralph Smart of Infinite Waters (Diving Deep). This was an excellent talk about the importance of self-love and it’s relevance to success. Take this information and implement it so that you can live life a life of self-love.

1. Self-love is the secret gateway to becoming your greatest version.

2. Without self-love you won’t go far.

3. Self-love has changed my life in a phenomenal way. It’s helped me connect with millions of people living infinite abundance.

4. And there was a time when I didn’t love myself, look, nobody teaches us how to love ourselves, why it’s important to love ourselves, what are the benefits of loving yourself. No, they don’t teach you that, that’s why a lot of us are really confused.

5. Practicing the art of self-love is a lifelong process. I mean every single day.

6. And it starts with this, stop caring what other people think.

7. We want to be accepted so therefore we spend our whole entire lives trying to conform to other people’s standards instead of creating our own.

8. Other people’s beauty standards. Their body standards – I want to look like that Ralph, it’s not fair.

9. So, what helped me along my journey was to stop trying to live by other people’s standards.

10. Instead, I had to learn how to live by my own standards and you do this simply by surrendering, it’s not about competing – I want to be like them, that’s a disrespect towards yourself.

11. You want to become your greatest version, your, not me, for you. Do it for you. Right, and it’s such a weight off your shoulders.

12. I just started to realize I’ve got to start creating my own standards. Living in my own standards of beauty. Accepting my body how it is, the shape of my face. I love it all. And that’s how to begin to love yourself.

13. Stop trying to fit in when you were born to stand out.

14. Ok, how many weird people do you know? That is how to switch to self-love. Weird people aren’t weird, that’s just what we call them. Weird people are unique. That’s why they stand out.

15. And have you ever noticed that when you find someone who is very unique, it almost allows you to be yourself? You feel comfortable around them because you’re like they’re so weird well I’m going to be weird anyway. Then you fall into the true authentic you.

16. Spend time with unique people who don’t care about copying other people, they are original, they love who they are 100%. And I do it all the time, I meet a lot of very very weird people every single day, well, I’m Diving Deep and it’s beautiful.

17. I have to always honor my uniqueness. You won’t find another Infinite Waters, if you do, they’re a clone.

18. When we talk of Self-love, I’ve realized this that you’ve got to go to the place where you find your greatest power, that’s what helped me along my journey.

19. I realized, for a long time I was living a very very harmful lifestyle because I wasn’t practicing self-love, I wasn’t doing what I love every single day, I was in the wrong environment, the wrong friends, I was following the wrong crowd. If you’re doing all of that it’s going to be very hard to love yourself

20. But when you go to the place where you find your greatest power. Skate every day like me. You’re in the seat of your power, you are in the throne. Whether you be a makeup artist or scientist, you do that every single day, go into the lab, you are in the seat of your power. That’s how to practice the art of self-love.

21. You go to the place of your greatest empowerment every single day. I’m always in nature. I’m in the art gallery. I’m doing what I love. I get to wake up and do whatever I want and live in infinite abundance. You think I’m complaining?

22. You can’t love other people until you love yourself. And not caring what other people think is the greatest form of self-love.

The above information was just over 7 minutes of the video.

This is amazing information from Ralph.

Check out the full video:

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Success Advice

5 Powerful Things Successful People Do Differently

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5 Powerful Things Successful People Do Differently

Many people believe that a successful life is just a matter of luck, and leave everything to their destiny to decide whether or not they will be successful.

On the other hand, what many people are unaware of is that successful people have certain habits that separate them from ordinary people.

These people are more aware of their strengths and weaknesses. They are self-conscious and know how to turn a losing moment into a winning moment. They are motivated, disciplined and consistent. Above all, they are not made through just a matter of luck.

Here are five powerful things successful people do differently.

1. Turn Their Passion Into A Full-Time Profession

It’s obvious that if you are doing the things that you don’t love you soon get fed up with your work and fail to give your maximum at your workplace. You will be less focused, procrastinate more, feel tired, make more excuses and hence your input will reflect your output.

Successful people do what they love. They give priority to their interests over wealth or respect. Almost all the artists, sportspersons and entrepreneurs are underpaid at first. No matter how bad the circumstances, they worked consistently and devoted their heart and soul into their work. They looked for ways to increase their revenue and transformed their passion into a full-time profession.

If you want to be successful, give priority to your passion and think of ways to make it your full-time job. Then you will be happier and have a more meaningful life.

2. Setting Priorities

Millions of people fail every year not because they do not have aspirations but because they fail to set priorities. They try to do a lot of things at once, rather than focusing on one important task. They are brilliant at achieving not-so-important goals, and poor at reflecting on the necessary task.

Successful people think otherwise. They cut-off all the distractions and pick the toughest task first. They work outside their comfort zone to complete the difficult tasks.

3. Continuously Reinforce The Foundation

Every profession has some key skills which form the foundation. If the skills are not harnessed continuously, it will affect your whole business career. Successful people are smart enough to find the key skills of their profession and spend the maximum amount of time and money in developing those areas.

They read books, attend seminars, and meet like-minded people. Some top performers also hire a coach to become exceptionally good at what they love to do.

To get the maximum output you can follow the 3% rule of investment. The rule says that if you spend 3% of your income in self-education, you will see yourself outperforming 90% of the people around you.

4. Goal Setting

Everyone talks about goal setting. Why is it so? Because it’s a roadmap. If you do not know how to reach your destination then most certainly you will never be able to reach it. Goal setting works as a roadmap to success, and it’s the common trait that all successful people follow. Here are the phenomenal benefits of goal setting.

  • You’ll have a clear vision on what to do today, tomorrow, and next month if you already know about your destination in detail.
  • Clarity in decision-making abilities.
  • You will start finding new ways to reach your goals in the minimum amount of time and money.
  • Studies have shown that reviewing your goals every day improves motivation in an unexpected way.
  • People who have goals have a high self-image of themselves. High self-image results in increased productivity and confidence.
  • Goal setting leads to a more meaningful life.

5. Dealing With Uncertain Moments

Where people are afraid of taking risks, successful people not only take risks but also develop their risk-taking muscle within themselves so that they can fight against the uncertain moments (fight or flight).

A successful life is not determined through massive luck but through the courage to take big risks. Challenges and opportunities come along with a certain amount of risk.

While ordinary people avoid risk due to ‘fear of failure‘, successful people continuously overcome one uncertain moment after another to achieve personal and professional excellence.

Conclusion

The biggest enemy or obstacle on your path to success is a negative mindset or the perception that you need to be born into wealth, and extremely lucky. Well, that is not the case. Most successful people are not born into wealth or born lucky. They tried new things, made mistakes, learned and made their way through the journey to success.

If you want to be successful, make sure that you are doing what you love, setting priorities and removing clutter and distractions from your everyday life, enhancing your key skills, setting clear and in-detailed goals, taking risks and dealing with uncertain moments with a positive mindset.

What’s your mindset towards a successful life? Share your views in the comments below.

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